Calling all AWS Partners! We are inviting you to build the next wave of conversational solutions on AWS Communication Developer Services (CDS)! AWS CDS enables AWS Partners to help customers engage users at a global scale through AWS End User Messaging (EUM) which includes Rich Communication Services (RCS), Short Message Services (SMS), and WhatsApp. It also includes Amazon Simple Email Service (SES). AWS CDS is the infrastructure that powers messaging across Amazon.com, Amazon Cognito, SNS, and Amazon Connect.

AWS CDS is often used for one-time passwords (OTP), notifications, and rules-based chatbots that follow rigid scripts. We challenge you to think beyond this. The future of customer engagement is conversational: reaching customers in the channel (i.e. email vs. RCS vs. WhatsApp) they prefer, picking up right where the last conversation left off, and using two-way communication so customers tell you directly what they want and share signals that improve your products and services.

Picture omnichannel experiences where a conversation starts in one channel and completes an action in another: a prescription refill reminder via SMS that lets the patient find and schedule the nearest pharmacy pickup through RCS with a tap, then sends dosage instructions via email, all without leaving the messaging experience.

Push the boundaries. Build agentic solutions where AWS CDS is the communications backbone, powered by AI such as Amazon Bedrock AgentCore.

Surprise us with your real customer and industry solutions!

Why You Should Participate

• Innovate with AWS CDS. Get hands-on with AWS CDS combined with agentic AI powered by Amazon Bedrock AgentCore.
• Solve Real Customer Problems. Create agentic solutions tied to customer and industry use cases that can scale across your customer base. Package your hackathon submission into a repeatable offering, list it on AWS Marketplace, and win AWS Specialist GTM and enablement support to accelerate real customer deals.
• Win Big. Compete for your share of $40,000 USD in cash prizes, in addition to an opportunity for a joint case study and 1:1 access to AWS Specialists to build and grow your AWS CDS practice and hackathon solution.
• Visibility for Your Organization. Winners will be announced via Devpost and the top winner will be offered a joint case study with AWS. Drive awareness and new leads to your practice.
• Direct Access to AWS Specialists. Join live webinars and weekly office hours to ask questions, get feedback, and shape the services roadmap.

How to Get Started Now

• Brainstorm Your Idea. Think outside the box to improve customer communication experience through AWS CDS.
• Review the Tech Stack. Familiarize yourself with the AWS CDS services and how to pair them with agentic AI frameworks such as Amazon Bedrock AgentCore. See the Requirements below.
• Form Your Team (Optional). Find collaborators within the same AWS Partner organization who are excited to improve customer problems through AWS CDS. Diverse skillsets in development, architecture, and customer engagement can go a long way.
• Start Building. Stand up an RCS agent within 5 minutes to develop an entire solution, decide later to use RCS or phone numbers for each country you’re serving, and expand from there. 

• Potential Value/Impact - 20%
  What customer problem/process is it solving/improving? What (measurable) impact does it have?
• Creativity - 10%
  Novelty of problem Novelty of approach
• Technical Execution - 40%
  Must use the technology/technologies mentioned in the What to Build section. Is the solution well-architected? Is it reproducible? Are there multiple AWS CDS services utilized, and well integrated into broader AWS services, specific AI services?
• Functionality - 10%
  Are the AWS CDS services and other AWS services working as expected? Is the solution scalable? Is the solution leveraging AI to improve existing processes or experiences?
• Demo Presentation - 20%
  Does it include the end-to-end agentic workflow? How is the demo quality and clarity?